Engagement Campaigns
Engagement Campaigns help you capture subscribers, show visitor messages, promote offers, and bring people back to your site.
The Engagement section has two main addons:
| Addon | What it manages |
|---|---|
| Newsletter | Beta access. Subscriber capture, lists, templates, campaigns, imports, sender domain, and campaign stats |
| Modals & Popups | Popups, popovers, slide-ins, bars, targeting, triggers, and conversion prompts |
Newsletter and Modals are paid addons. If you do not see them in the CMS, check that they are enabled for your site plan.
Newsletter
Use Engagement -> Newsletter to manage email capture and campaigns for your site.
What you can configure
| Area | What it is for |
|---|---|
| Overview | Current status, active subscribers, campaign activity, and domain health |
| Subscribers | View subscribers and update their status or preferences when available |
| Lists | Organize subscribers into audiences |
| Templates | Create reusable email designs and subjects |
| Campaigns | Create, send, schedule, cancel, and review newsletter campaigns |
| Domain | Check the sender domain and DNS verification |
| Settings | Frequency limits and newsletter behavior |
Sender domain setup
To send newsletter emails from your own domain, you may need to add DNS records at your domain provider.
Typical flow:
Choose a sending subdomain
A common choice is mailer.yourdomain.com.
Open Engagement -> Newsletter -> Domain
The CMS shows the records you need to add.
Add the DNS records
Copy the CNAME records exactly into your domain provider.
Wait for verification
DNS can update quickly, but some providers take longer. The CMS will show when the domain is verified.
If your sender domain is not verified, email capture or sending may be limited depending on your site settings. Do not treat that as a content problem; check the Domain tab first.
Campaign stats
Campaign cards show practical performance numbers such as:
- recipients
- sent emails
- open rate
- click rate
- unsubscribes
- bounces or complaints when available
Use these numbers to compare subjects, content, and timing. For example, if opens are high but clicks are low, the subject is working but the email content or call-to-action may need improvement.
Newsletter capture on the site
Visitors can subscribe through:
- inline newsletter modules
- newsletter modals
- popovers linked from a header button
- modal trigger buttons placed inside page content
All capture should use the Scorecenter forms and buttons. Do not paste private newsletter credentials into pages, scripts, or public embeds.
Modals & Popups
Use Engagement -> Modals & Popups to create site-wide visitor prompts.
Display modes
| Mode | Best use |
|---|---|
| Modal | Centered dialog for important announcements or high-value offers |
| Slide-in | Less intrusive panel from an edge of the screen |
| Bar | Top or bottom notice across the page |
| Popover | Small panel opened from a header action or page button |
Modal purpose
Each modal has a purpose. This helps keep the form focused:
| Purpose | Typical use |
|---|---|
| Newsletter capture | Ask visitors to subscribe |
| Commercial CTA | Promote a bookmaker, sponsor, offer, or Smart Link |
| Fixture alert | Promote match reminders, team follows, or competition updates |
| Generic message | Announcements, notices, or simple calls to action |
The purpose does not need to change the whole design. It mainly helps you keep the fields and reporting organized.
Design options include the panel background, body text, button background, button text, image behavior, and surface style.
Triggers
| Trigger | When it opens |
|---|---|
| Immediate | As soon as the page loads |
| Delay | After a few seconds |
| Scroll | After the visitor scrolls part of the page |
| Exit intent | When the visitor appears to be leaving |
| Button | Only when a visitor clicks a header action or modal trigger button |
Popovers should normally use the Button trigger. They need a button or icon to anchor to, so they should not open automatically like a normal modal.
Popovers from the header
To show a popover from the header:
Create the popover
Go to Engagement -> Modals & Popups and create a Popover.
Publish it
Set it to active when the content is ready.
Add a header action
Go to Settings -> Header, add a custom action, and choose the popover as the target.
Save and wait briefly
The public site may take a few seconds to show the new header button.
Good engagement rules
- Use one main popup at a time. Too many prompts reduce trust.
- Use popovers for compact offers or alerts opened from a button.
- Use bars for persistent but low-interruption messages.
- Use slide-ins when you want visibility without blocking the whole page.
- Use modals only for high-value moments.
- Always test on mobile before publishing.