Placements & Creatives
Creatives and Placements work together for direct-sold advertising and promotional campaigns.
| Area | What it does |
|---|---|
| Creatives | Stores reusable ad assets such as banners or takeovers |
| Placements | Decides where those assets appear on the public site |
Available placements
| Placement | Typical use |
|---|---|
| Fixed top bar | Announcement strip, sponsor message, urgent CTA |
| Fixed bottom bar | Mobile offer, app prompt, persistent CTA |
| Fixed left rail | Desktop side sponsorship |
| Fixed right rail | Desktop side sponsorship |
| Takeover | High-impact background skin or tournament campaign |
Use Global regions instead for banners that should sit inside normal page content.
Create a simple campaign
Create the creative
Go to Settings -> Creatives and create a banner or takeover.
Add campaign details
Add title, label, image or embed, click URL, schedule, and audience targeting where needed.
Choose a placement
Go to Settings -> Placements and choose where the campaign should appear.
Assign the creative
Select the creative directly or use a rotation pool.
Test the public site
Review desktop and mobile. Fixed bars and takeovers should not cover important content.
Rotation
Use rotation when several creatives should share the same placement.
Rotation can help with:
- several sponsors in one slot
- A/B testing different images
- seasonal campaigns
- different campaigns with different weights
When using rotation, check that every creative in the pool has the right schedule and audience rules.
Audience targeting
Creatives can be limited by:
- country
- device
- start date
- end date
If a visitor does not match the creative rules, that creative is skipped. In a rotation pool, another eligible creative may be shown instead.
Practical advice
- Use Creatives for assets you may reuse.
- Use Placements for global surfaces outside page content.
- Use Global regions for normal in-page banners.
- Keep fixed bottom bars short on mobile.
- Test takeovers carefully on desktop.
- Add clear labels such as "Ad" or "Sponsored" where appropriate.