Newsletter
Beta access
Newsletter is currently available to sites with Beta access enabled. If you do not see it in the CMS, contact support or check your plan.
Newsletter lets you collect subscribers, organize lists, create templates, send campaigns, and review email performance from the CMS.
Open it from Engagement -> Newsletter.
What you can manage
| Section | What it is for |
|---|---|
| Overview | Status, domain health, subscribers, and recent campaign activity |
| Subscribers | View and manage people who signed up |
| Lists | Group subscribers into audiences |
| Templates | Create reusable email content |
| Campaigns | Send or schedule newsletters |
| Domain | Verify your sender domain |
| Settings | Frequency limits and other newsletter behavior |
First setup
Activate Newsletter
Open Engagement -> Newsletter and confirm the addon is active for your site.
Choose a sender domain
A common choice is mailer.yourdomain.com. Use a dedicated
subdomain rather than your main website domain.
Add DNS records
Open the Domain tab and copy the CNAME records into your domain provider.
Wait for verification
DNS can update quickly, but some providers take longer. The Domain tab shows when the sender domain is verified.
Create your first list
Create a default list for normal subscribers, such as "Main newsletter".
If the sender domain is not verified, sending may be limited. Check the Domain tab before treating a campaign as broken.
Capture subscribers
Visitors can subscribe through:
- an inline Newsletter module
- a newsletter modal
- a popover opened from the header
- a modal trigger button inside a page
- a signup area above the footer
Keep capture forms simple. Most sites should ask for email first and add preference choices later when they are needed.
Good capture copy:
- "Get weekly fixtures and results"
- "Receive matchday updates"
- "Follow league news in your inbox"
- "Get offers and sports updates"
Import subscribers
Use imports when moving an existing audience into Scorecenter.
Before importing:
- confirm the subscribers gave permission to receive emails
- remove old or invalid addresses if possible
- start with a small test import
- check the list count after importing
Templates
Templates are reusable email designs. Create templates for common email types:
- weekly fixtures
- matchday preview
- final results
- news digest
- sponsor or offer email
- general announcement
Keep subject lines clear and specific. Sports audiences usually respond better to concrete topics than vague announcements.
Campaigns
Typical campaign flow:
Choose a list
Pick the audience that should receive the email.
Choose a template
Start from a reusable template and adjust the content.
Review the email
Check subject, links, images, and sender information.
Send or schedule
Send immediately or choose a scheduled time.
Review stats
After sending, check opens, clicks, unsubscribes, bounces, and complaints where available.
Reading stats
Use campaign stats to understand what worked:
| Metric | What it tells you |
|---|---|
| Recipients | How many people were targeted |
| Sent | How many emails were sent |
| Open rate | Whether the subject and sender name got attention |
| Click rate | Whether the email content drove action |
| Unsubscribes | Whether the audience still wants this type of email |
| Bounces or complaints | Whether list quality or expectations need attention |
Practical advice
- Verify the sender domain before public campaigns.
- Start with one main list.
- Send a test campaign before sending to everyone.
- Keep emails focused on one main action.
- Watch unsubscribes after commercial campaigns.
- Use modals and popovers carefully so capture does not feel intrusive.